PLEASED TO MEET YOU

We believe that good mobility and optimal strength development are the basis of any training methodology, with a positive impact on the quality of daily life. And it is precisely on this idea that we founded Ironside Armour .

We create equipment that reflects our personal experience and that of long-time athletes and enthusiasts. Our goal is to offer tools that allow everyone to train effectively, safely and long-lastingly, guaranteeing a pleasant experience over time. We want to accompany you on a path of continuous improvement, supporting you in all your challenges and ambitions, and helping you to train consistently, with fun and safety for many years.

Francesco M. / CEO

MISSION

  • Embracing the continuous and natural evolution of our reality, made possible thanks to the experience gained over the years and the time dedicated to creating new comforts and highly efficient training services, able to adapt to the individual and the new needs of the market. Transforming the fitness experience, making it more accessible, personalized and innovative, so that each person can reach their maximum potential in a healthy and sustainable way. Personal success is our priority!

  • PASSION │ DESIGN │ INNOVATION

  • CHOICE OF THE BEST MATERIALS

  • HIGHLY SPECIALIZED PROCESSING

  • STRICT CONTROLS

We continue to add value to the market by creating superior quality products that meet the needs of the most demanding athletes.

Innovation is one of the keys to our success. We only settle for the best and want to continue innovating to offer increasingly advanced and high-performance solutions. Our commitment is to guarantee machines that combine durability, efficiency and comfort, contributing to the well-being and success of our athletes.

VISION

To become a global benchmark for excellence in training equipment, creating a positive and practical impact on the lives of everyone who chooses to train with us. We want to inspire a culture of training based on well-being, where every person, regardless of experience level, can reach their goals with confidence and satisfaction. We aim to continuously innovate, with equipment that not only improves performance, but makes every workout an enjoyable experience.

INSPIRING THE WORLD

We were among the first to offer high-performance modular equipment.

But don't let the word "modular" fool you! Our equipment is highly professional, made with the highest quality materials and designed to meet the needs of even the most experienced athletes. The real difference lies in the ability to customize each structure: starting from a solid base, you can add the complementary accessories that best suit your training. This allows you to optimize the space in your gym and save significantly on costs, since the accessories are more affordable than buying individual machines.

All this without ever compromising the quality that Ironside Armour guarantees.