Privacy policy
Last updated: September 20, 2026
This Privacy Policy describes how Ironside Armour (the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services or make a purchase from ironsidearmour.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other measures required by applicable law.
How we collect and use your personal information
In order to provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information we collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we mean information that identifies, relates to, describes or can reasonably be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information that you submit directly to us through our Services may include:
- Contact details, including your name, address, telephone number and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address and telephone number.
- Account information, including your username, password, security questions and other information used for account security purposes.
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Purchase information, including items viewed, items added to your cart, items saved to your account such as loyalty points, reviews, referrals or gift cards, and purchases.
- Saved loyalty points, product reviews, referrals or gift cards.
- Customer support information, including information you choose to provide in communications with us, for example when you send us a message through the Services.
Certain features of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do so, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information relating to your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, which collect payment information (such as bank account information, credit or debit card information, and billing address) to process payments in order to fulfil your orders and provide you with the products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties with whom we work may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How we use your personal information
- Providing products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging for shipping, facilitating any returns and exchanges, and providing other features and functionality related to your account. We may also improve your shopping experience by allowing Shopify to match your account with other Shopify services that you may choose to use. In such cases, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and on other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in marketing and selling our products, pursuant to Article 6(1)(f) of the GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or harmful activity. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other login details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
- Communicating with you and improving the service. We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to respond to you, provide effective services and maintain our business relationship with you pursuant to Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our store with Shopify, please see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), perform analytics and better understand user interaction with the Services (in our legitimate interest in administering, improving and optimising the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products and advertising on our Site and on other websites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may negatively affect your user experience and may cause certain Services, including certain general features and functionality, to operate incorrectly or become unavailable. In addition, blocking cookies may not completely prevent the way we share information with third parties, such as our advertising partners.
How we disclose your personal information
In certain circumstances, we may disclose your personal information to third parties for the purposes of performing our contract with you, legitimate business purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties that perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you direct us, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through the use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interest in operating a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information of users for the purposes described above under “How we collect and use your personal information” and “How we disclose personal information”:
| Category | Categories of recipients |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
Third-party websites and links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information provided in public or semi-public places, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed on the Services.
Children’s data
The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion.
As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under 16 years of age.
Security and retention of your information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request as permitted by law.
- Right to access/know: You may have the right to request access to the personal information we hold about you, including details regarding how we use and share your information.
- Right to deletion: You may have the right to request deletion of the personal information we hold about you.
- Right to correction: You may have the right to request that we correct inaccurate personal information that we hold about you.
- Right to data portability: You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to third parties, in certain circumstances and subject to certain exceptions.
- Right to opt out of sale, sharing or targeted advertising: You may have the right to ask us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered “targeted advertising”, as defined under applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat it as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the Site.
- Right to restrict processing: You may have the right to ask us to stop or limit our processing of personal data.
- Right to withdraw consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Right to appeal: You may have the right to appeal our decision if we refuse to process your request. You may do so by responding directly to our denial.
- Managing communication preferences: We may send you promotional emails, and you can choose not to receive them at any time by using the unsubscribe option provided in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable law, you may designate an authorised agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below or submit your complaint to your local data protection authority. For the EEA, you can find a list of data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal information outside the country in which you live. Your personal information may also be processed by personnel, service providers and third-party partners located in these countries.
If we transfer your personal information outside Europe, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent agreement issued by the competent authority of the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or email us at postmaster@ironsidearmour.com or contact us at Just in Time Srls, Via Dante 31/A, 83100 Avellino AV, Italy.
For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.
